With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

The collapse of Party City is giving Michaels an opportunity to expand its selection of balloons and other celebration-themed supplies.

Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the boutique shop.

Michaels, the best place for all things creative, today announced it is expanding offerings across balloons and party supplies as well as enhanced in-store experiences for birthday parties and private ...

Local entrepreneurs transform their home-based businesses into a community craft space, offering everything from ...

Party City is shutting down, closing the doors on its approximately 700 remaining stores this year. While they have yet to announce an official end time to their nearly four-decade-long history of ...

seasonal decorations, banners and all kinds of birthday goods. There are wishing wells and bridal chairs for rent, along with helium tanks. "More and more it's become balloons, balloons ...

L to R: Zach Cherry, Britt Lower, Adam Scott, Tramell Tillman, Gwendoline Christie and Dan Erickson surprise London commuters on their way to work at a "Severance" installation at the More London ...

At least 11 National Weather Service offices around the country have seen their twice-daily balloon launches to collect weather data either suspended or reduced in number as the service copes with ...

It takes 90 minutes to an hour to fill a weather balloon with helium or hydrogen, get it fitted with a sensor, then ready it for launch making sure the radiosonde doesn't drag on the ground ...

I think it’s nice to have balloons for absolutely no occasion whatsoever. In my living room, I like to have giant “LOL” helium balloons. I bring them to people’s homes. Instead of a bottle ...