Most people have heard of the beloved main mascot of Sanrio, Hello Kitty. You’ve seen her adorable face in toy shops, on mugs ...

Sanrio is in season with cherry blossom-themed Hello Kitty products, coinciding with similar releases for the brand's other ...

You can’t have a Hello Kitty & Friends collab without fan-favorite Cinnamoroll. This adorable puppy will turn your bath into something dreamy, with baby blue water and twinkly shimmers. Like ...

Sanrio's Hello Kitty & Friends transform into adorable building blocks, starring Hello Kitty, Kuromi, Cinnamoroll, and more ...

Life360, the family connection and safety app utilized by 1 in 8 smartphone users in the US, today announced a partnership with the global lifestyle brand and home to Hello Kitty®, Sanrio®, to ...

Photograph by Neftali, Alamy Stock Photo The entrance to a Sanrio Hello Kitty gift store beckons with bright colors. Photograph by JPVisional, Alamy Stock Photo As U.S. occupation forces ...

Hello Kitty invites you to join her and her friends at Big Adventures Park, where My Melody is opening a brand new gift shop. Express yourself as an original, Sanrio-style avatar with a wide range ...

The cafe truck is cashless; only debit and credit cards are accepted, according to Sanrio, which is the Japanese entertainment company that holds the rights to Hello Kitty's name and image.

Shop a few favorites below, and check out the remainder of the Puma x Hello Kitty and Friends product lineup at puma.com.

Once you’ve befriended Pochacco in Hello Kitty Island Adventure, he lets you know that fan-favorite Sanrio character Gudetama can be found dotted around the island as small figurines.

Tophat Gudetama hides in a different spot in Hello Kitty Island Adventure every week, with new weeks beginning on Monday. Pochacco will task you with finding this dapper Gudetama specifically as ...