Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

S ports brand Umbro is in an ongoing design dispute with footwear brand Dream Pairs over alleged logo infringement. It was ...

Luxury brands often carry an air of exclusivity, craftsmanship, and prestige. But sometimes, the reality doesn’t match the ...

Woodwork Amsterdam approaches branding with a different mindset. Koppejan describes its role as that of a 'syrup' in a ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

Many “high-end” brands tout exclusive and trendy patterns ... last you for years and avoid buying items just for the branded logo. Be vigilant of the way brands use exclusivity marketing ...

It’s not new that consumers often avoid calls from collectors. But according to a recent TransUnion survey, 73% of consumers said they’d be likely to answer ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Branded residencies often market themselves as exclusive enclaves, promising a curated lifestyle experience. However, the ...

THE Princess of Wales appeared to start a jam war today after offering her recipe for free just days after Meghan launched her exclusive new brand ... pointed out her new logo was the same ...