Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Michael Jordan changed the game in a number of ways, including moving the league towards longer shorts thanks to his UNC ...

Philadelphia Eagles quarterback Jalen Hurts wore the Air Jordan 1 in the player-exclusive "Unbannable" colorway in Super Bowl ...

Nike has officially announced that Air Jordan 1 High OG 'Black Toe' will hit shelves. It's a colorway that marks the history of Air Jordan.

Sneaker enthusiasts and collectors are patiently waiting for the highly rumored Off-White x Air Jordan 1 High OG "Alaska" which is promised to hit the shelves for the 2025 Holiday season.

As part of a global campaign to celebrate the 40th anniversary of the Air Jordan 1 and the NBA controversy that propelled the ...

DETROIT, MI (WXYZ) — Jamon Jordan, Detroit’s first official City Historian, will give the third annual City Black History Month Lecture in the newly transformed ...

First hitting the scene in 1985, this was the sneaker that kicked off Michael Jordan’s iconic partnership with Nike. Fast forward 40 years, and the ‘Bred’ is back.

Some shoe brands, including brands that serve the outdoor space, may be influenced by this history. While likely less of an impact than the other two reasons given above, it is worth keeping in mind ...

Update: It’s nearly time for the Air Jordan 1 Hi ‘85 “Bred” to make its grand return as Jordan Brand continues to tease the release with its ongoing “Banned” campaign. We now have the ...

XI Racing appeared to be in a bit of an awkward situation with their “Unbannable” Jordan Brand paint scheme. Tyler Reddick is rocking the scheme for the NASCAR Clash at Bowman Gray.