A new blue paint color for cars uses nano-pigments to boost its intensity. Way more goes into picking a vehicle's paint color than you might imagine. By Kristin Shaw.

The lighter blue paint fits right in with the Chinese culture, and even many in the West would choose it without thinking. In some markets, like Korea, Australia, and New Zealand, you can select ...

Sometime in the late 1950s, Richard Petty needed his car painted before a race. "We had some blue paint and some white paint; not enough of either for the whole car." The shade of blue created ...