The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies dilute ...

Thums Up, a popular drink in India, was created in 1977. When the American company Coca-Cola withdrew from India, two brothers, Ramesh and Prakash Chauhan, joined up with Bhanu Vakil to introduce ...

Coca-Cola has already introduced the brand Thums Up in Bangladesh last month, as part of its larger expansion plans. Besides, Coca-Cola India also expects Thums Up, which was acquired by it from ...

“We are all set to take Thums Up to other parts of South Asia possibly by March 2018,” Coca-Cola India and south west Asia president T. Krishnakumar said. Thums Up is also the first Indian ...

NEW DELHI (IANS) – Beverages major Coca-Cola India’s brand — Thums Up — has become the company’s first $1 billion brand. As per the Coca-Cola company’s global ‘Fourth Quarter and ...

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

The company announced that it had grabbed 20% share of the cola market in India. How did it get to this point? Thums Up is a company that has many memorable taglines – ‘Taste of thunder ...

"We are all set to take Thums Up to other parts of South Asia possibly by March 2018," Coca-Cola India and South West Asia president T Krishnakumar said. Thums Up is also the first Indian brand that ...

Coca-Cola India Pvt. Ltd is looking to launch Thums Up—the country’s most successful carbonated beverage—in neighbouring countries such as Bangladesh, Sri Lanka, Bhutan and Nepal by the end ...