Kanye West even tapped KAWS to do the cover art for his 2008 album 808s & Heartbreak. The popularity and desirability of KAWS merchandise is perhaps best illustrated by the 2019 drop of a KAWS ...

Takashi Murakami x Louis Vuitton [2003], Kanye West x Louis Vuitton [2009]) under the watch of Marc Jacobs – to open its doors wider to work with the likes of Fragment Design and Supreme.