Kendrick Lamar didn’t seem to hold back much on his scathing “Euphoria” track, but according to someone who heard early ...

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...

In a rare and candid moment, Punch finally addressed the simmering tension between Drake and Kendrick, revealing what went down behind the scenes leading up to their explosive, history-making rap beef ...

The Pittsburgh rapper just dropped the sequel to his classic mixtape 15 years later -- and it's pretty damn good. Check out ...

Fans have expressed concern over the pop star’s social media posts of late, but controversy aside, it appears that Bieber is very tapped in ...

Kendrick Lamar has partnered with Gatorade to be the voice of its new advertising campaign. As reported by Bloomberg, the ...

Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.

Five Grammys, one Super Bowl halftime show, a slew of diss tracks and a handful of litigations later, the battle between ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.