“We actually liked the shield shape and banner from the original ... If he were in charge of retouching the Kings logo today, O’Grady discloses he would make a few subtle changes, such ...

Sacramento will replace its shield logo with a (modernized) return to its crown logo, an updated take on the red-and-blue mark the Kings introduced when the team left Kansas City and moved into ...

In 1976, the logo was updated with short horizontal streaks added to the word "Kings," lending it a more dynamic appearance. The lettering was enlarged extending beyond the shield, while the crown ...

The old logo, which combines a shield, crown, basketball and jousting lances, is being retired after 22 years. “Today is the first day of the new era of the Sacramento Kings,” Chairman Vivek ...

To kick off the expanded relationship, the LA Kings will give fans a first look at the new helmets featuring the Blue Shield of California logo starting with the team’s first two pre-season home ...