The Lakers secured a high seed despite a challenging season highlighted by the midseason upheaval that was the Luka Doncic ...

Luka Doncic's No. 77 Lakers jersey was the NBA's most popular jersey for the 2024-25 regular season, the league announced.

LeBron James was the most viewed NBA player across all social media platforms and his Los Angeles Lakers teammate Luka Doncic ...

The Los Angeles Lakers have long stood as one of the NBA’s most iconic franchises. From Jerry West and Magic Johnson to Kobe ...

Luka Doncic makes history as the first non-American player to top the NBA's most popular jersey list, pushing the Lakers to ...

Luka Doncic has become the face of the Los Angeles Lakers in name and play. The Slovenian superstar is still adjusting to life under the bright lights ...

Los Angeles Lakers guard Luka Dončić has topped the NBA’s list of most popular jerseys for the 2024-25 regular season, ...

Although LeBron James is still going strong, Doncic is now seemingly their main man, and that has been reflected in the sales ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

In a groundbreaking moment for global basketball, Los Angeles Lakers star Luka Doncic has become the first international player in NBA history to top the league’s jersey sales.

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.