The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

UEFA’s latest European Club Finance and Investment Landscape study shows that Liverpool and Manchester United ranked side by side for 2023-24 ... of the new kits — home and away — will ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal, reaffirming their position among football’s elite. With the club ...

A bruising week offered food for thought for Michael Edwards and Richard Hughes as post-season recruitment plans start to ...

A Historic Return to AnfieldLiverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first from 1985-1996 and again from 2006-2012. During this time the Reds secured ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner from Nike from the beginning of August.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Germain's stunning away performance against Liverpool showcases their evolution into a cohesive unit, signalling their ...

Liverpool star Diogo Jota is hoping to end his long wait for a UEFA Champions League goal against PSG on March 11.