Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.
It’s not HBO, it’s Max - but the new logo for Warner Bros. Discovery’s streamer now certainly looks like HBO’s at a glance.
Streaming service Max, previously known as HBO, launched a redesigned logo on March 30, 2025. As per reports, the new design replaces its blue interface with a monochrome color scheme.
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In a follow-up to last month's report, Warner Bros. Discovery started rolling out the new Max logo color scheme, which has serious HBO vibes.