Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

Tyrese Haliburton of the Indiana Pacers is having a moment right now, and Puma wants to be a part of it. On Thursday, the ...

A fashion influencer accused Brandy Melville, a multinational fast-fashion chain, of ripping off her logo and design on a ...

The Global Market for Brand Licensing was estimated to be worth USD 337610 Million in 2023 and is forecast to a readjusted ...