Although SEO isn’t going away, the boost in AI searches impacts the traditional “click-through rate” measurement marketers ...

The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, ...

The challenge for Cannes 2025 is clear: Let's demand transparency on how AI is actually impacting our people, our ...

Mattel, one of the world's largest toy manufacturers and known for Barbie dolls and "Hot Wheels" toy cars, wants to launch AI ...

The solution, which creates six videos based on the input of a product ID, comes as rivals like Google and Meta are ramping up similar offerings.

MeBeBot, an artificial intelligence (AI) leader in workplace automation, today announced the launch of MeBeBot One, its ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

While creating compelling call-to-action copy is crucial, the visual experience leading up to that CTA must also guide users ...

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, launches its next chapter with a new name New platform delivers seamless access to AI-powered solutions in a single dashboard NEW ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards (Americas) Grand Prix award. And they had a little plastic doll to thank for ...

The use of personal branding to attract customers, build trust and drive sales can be instrumental for many organizations.