This stat, courtesy of Self Financial, sounds impressive until you realize it includes anyone who once sold a pair of Yeezys ...

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

Mattel, one of the world's largest toy manufacturers and known for Barbie dolls and "Hot Wheels" toy cars, wants to launch AI ...

Artificial intelligence is making its mark on the advertising and marketing industries, but the smartest brands are using it ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

The challenge for Cannes 2025 is clear: Let's demand transparency on how AI is actually impacting our people, our ...

AstraZeneca said on Friday it has agreed to a research deal with Chinese drugmaker CSPC Pharmaceuticals worth up to $5.22 billion to focus on AI-enabled initiatives.

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards (Americas) Grand Prix award. And they had a little plastic doll to thank for ...

(Reuters) -The Federal Trade Commission, reviewing ad giants Omnicom and Interpublic’s proposed merger, may impose a condition that will prevent the combined company from boycotting ads on platforms ...

Top brands are using AI to save time, simplify decision-making and turn fragmented data into real-time, performance-driven ...