A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Fast food chain Popeyes is known for its legendary Louisiana-style chicken that's hard to resist. Playing on the ...

OK, entrepreneurs, welcome to the science of persuasion. I know your software ... The principle of “liking.” The best example is the famous “Tupperware party.” The reason it works ...