this version of the logo is most associated with Kings great Wayne Gretzky, who played in Los Angeles from 1988 to 1996. Per the Kings, the design features a different crown, swapping the old '90s ...

The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels. The words "Los Angeles" and "Kings" were written in a flowing script, evoking royal ...

Fans have been waiting in anticipation for the release of the Los Angeles Kings' new ... Often referred to as the "Chevy" logo, the Kings are bringing back an old fan favorite with this logo.

The Los Angeles Kings showed off their new primary logo on Thursday, which is kicking things back to the days of “The Great One” in the Southland. Still sporting the silver and black ...

After two years of development, the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and ...

The Los Angeles Kings unveiled their new logo on Thursday, returning to a similar look to that which the franchise wore in the 1990s. "Past. Present. Future. Forever," the Kings captioned a post ...

The most prominent feature is the word “Kings” in bold letters in the middle of the logo, with speed lines running behind it, “Los Angeles ... Got the old hockey mask,” he said while ...

"Legacy is never stagnant," the Los Angeles Kings said as they unveiled their new logos and wordmarks, with jerseys to come next week. Michael Traikos and Jacob Stoller react to a blockbuster 1 ...

The Los Angeles Kings officially announced their new logo Thursday, unveiling a brand evolution blending old and new design elements. The new logo is similar to the uniforms the club wore in the ...

Out with the old, in with the (somewhat) new? That's the approach the Los Angeles Kings have taken as they revealed their new logo Thursday. It was inspired by the 1990s and hockey legend Wayne ...