Des Moines International Airport's sleek new logo got high marks from locals last month — but at least one Axios reader ...

Camden-based American Water's new CEO, John Griffith, plans to continue to acquire small public utilities around the U.S.

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

From frustrating fumbles to satisfying shifts, explore our comprehensive guide to the best and worst gear shift knobs found ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

A fashion influencer accused Brandy Melville, a multinational fast-fashion chain, of ripping off her logo and design on a ...

Meet Chris Maple, a Seattle-based designer who unwittingly stumbled into creating one of the most iconic logos in the world.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now.

Like the business model, it was clean — selling cheap women ... H&M’s logo is more important than its products. The H&M logo is straightforward in design, which matches the brand’s promise to make ...

Lady Gaga was hit with a $100 million lawsuit by a California surf company over claims the pop star stole their logo for her new merchandise, according to documents obtained by FOX Business.