By partnering with the fledgling Athletes Unlimited Softball League (AUSL) — Major League Baseball is looking toward the ...

“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand ...

Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant ...

Major League Baseball is making a major investment in professional women's sports. MLB is partnering with the Athletes ...

AUSL is Athletes Unlimited's fifth league since launching in 2020, when the organization launched an innovative single-site ...

Major League Baseball is purchasing a stake in Athletes Unlimited Softball League as part of efforts to “establish and grow ...

Major League Baseball is teaming up with Athletes Unlimited Softball League to help establish and grow the organization.

MLB announces its first major investment in women's sports with the launch of the Athletes Unlimited Softball League.

MLB agreed to partner with Athletes Unlimited Softball League, while providing sales and marketing efforts, promotional ...

The AUSL is set to debut in early June and the women's professional softball league now has major investor: Major League ...

MLB is making a strategic investment in a women's professional softball league as women's sports boom. Major League Baseball ...

The four-team Athletes Unlimited Softball League will compete this summer, with MLB airing several games on its platforms.