PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Instead of the usual tears you shed when stocking up on Supergoop sunscreen, Too Faced mascara, and Lululemon workout gear.

As a sworn member of the “blush blindness” club, my make-up routine is never complete without a healthy wash of colour. My ...

Artificial intelligence image generators are perhaps less suited for practical needs than they are for creating a dreamer's ...

A WOMAN has shared how managed to get a staggering £80 off her Boots haul of No7 products – and anyone can too. The beauty ...

One of my favourite categories to try is the best mascaras. Thanks to my dedicated love of lash growth serums, my eyelashes ...

Following the fifth North America's Star Nail Artist challenge, in which sponsor brand, LECHAT , tasked contestants with ...

Benny Blanco attempts to do Drew Barrymore’s makeup with Selena Gomez: ‘What’s this thing?’ Benny Blanco's makeup skills aren ...

Currently on offer for just £7.86, the Maybelline Lash Sensational Sky High Mascara in Burgundy Haze is one of the best ...

Vercon Unveils Its Newest Smart Mirror – Elevates Bathroom Routine with Technology Innovation. Guangzhou, China, March 25, ...

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.