These 14 budget-friendly, cruelty-free makeup brands prove you can have it all: quality, inclusivity, and ethical beauty.

On the heels of a buzzy event in Dubai celebrating the brand's latest Ube collection launch, Huda Beauty took the top spot ...

"Ouai recently revamped its popular Wave Spray to make the finish more touchable and less sticky, and I'm now obsessed! It's ...

We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Shoppers are quick to respond to texts from a brand. According to Listrak’s “2025 Beauty & Fashion Benchmark Report,” beauty shoppers are twice as likely to convert after receiving an SMS “cart ...

Brown's clapbacks over her appearance have renewed attention on her beauty and lifestyle brand, florence by mills, which the ...