When we think about the visuals that represent America, we might picture the Statue of Liberty, Bald Eagles, the Great Seal ...

Using the wrong emoji at work can shift the meaning of your message. Staying curious about tone and generational preferences ...

When people understand the "why" and "how" of change, they're more likely to embrace and drive it themselves, making it a ...

Mastercard has announced the appointment of Lavani Agarwal as its new vice president, head of marketing and communications for India & South Asia. Agarwal joins Mastercard with experience from ...

In this paper, we investigate noncoherent detection, i.e. detection assuming the absence of channel state information at the receiver, of on-off keying in an intensity modulation and direct detection ...

One strategy I use is segmentation analysis. Segmentation analysis is the process of looking at groups of people who may look like they are all similar on the surface – such as Black women from North ...

And while the thousands of chief marketing officers traded industry secrets and attended panels and networking events, I spent my time on the lookout for the status symbols they were wearing. You know ...

In recent years, the growing demand for security in optical fiber communications, driven by the development of high-capacity communications based on digital coherent transmission technology, has ...

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign.

Salesforce announces Marketing Cloud Next, putting an end to one-way marketing communications. The new platform enables AI agents to engage in two-way conversations with customers. Additionally, ...

From influencer posts and product placements to AI-generated ads and personalised recommendations, branded content is central to the media we use every day. As media and marketing become more ...