Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

Elyse Flynn Meyer, Prism Global Marketing Solutions 10. Embrace A Test-And-Learn Approach One important tip for brands looking to shake things up in their social media mix this year is to embrace ...

but that doesn’t mean you should approach it any differently than the rest of your marketing mix. In building your strategy, include both an early test and learning phase and target metrics you ...

Microsoft's gaming operation has finally begun hitting its stride with content, and this excellent graphic provides a stellar overview for what Xbox fans can expect.