The best lash primers help you get the most out of your favorite mascara—hello, low effort. Whether your ideal flutter craves ...

Get these great CVS offers on Wednesday, April 9 on Maybelline New York liquid lipstick, Giorgio Armani perfume, Allergy ...

If you're into the look of pillow, plump, ultra-full lips, Lipglass Blow is about to be your new bestie. It only comes in ...

Introducing “Staying Power,” hosted by Kate Mackz, our new social series in partnership with Maybelline that’s serving up ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...