The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

Earning points for your bookings in hotels is a practice that has been around for decades and although it might stay in place ...

Are we solving problems fast and treating customers with respect? Technology: Are systems and automation delivering fair ...

Automation speeds up processes, but human interaction remains vital in customer service. Here’s how to balance both for ...

The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

US consumers have changed their buying habits after price increases over the past year. 50% of US consumers consider price as ...

By Alexander Kelvin SMITH In today’s fast-changing business world, companies are judged by more than just their financial ...

With data now a standard consideration before, during and after campaigns, I’m starting to wonder if we’ve chased campaign ...

As the UK festival season approaches, with events like Glastonbury Festival on the horizon, it's important to consider ...