Maximising a loyalty program’s return on investment (ROI) may still be a challenge for many retailers. Sarah Jarvis, Communications and Propositions Director of Eagle Eye, co-wrote with Hunter Murray ...

Businesses can capitalize on NFC capabilities that are more widely available with most smartphones supporting them.

Marriott launches "Travel Shapes Us" campaign focusing on emotional connections and personal passions during travel ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

When COVID swept through the country, Cicis Pizza was disproportionately impacted because of its buffet style and the amount ...

By teaming up with established payment technology partners, businesses foster dynamic relationships that create a virtuous ...

Fashion brands are leveraging AI and martech to enhance personalisation, optimise inventory, enable omnichannel experiences, redefine customer engagement and drive business growth ...

Fast, seamless, and predictable. That’s what quick-service restaurant customers expect every time they pick up an order.

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions ...