But how do you go about instilling true loyalty in your customer base and empowering your loyal customers to do more for your brand? This article explores how to measure and increase B2B customer ...

In today's digital environment, customers have more businesses to choose from, so you must start to "measure the unmeasurable": customer loyalty. Let's look at just how important customer ...

Since it was first discussed in the Harvard Business Review in 2003, the Net Promoter Score (NPS) has been a crucial met ...

Traditional tactics like price cuts and discounts are losing their charm. Businesses have realized that long-term success ...

NPS is more aligned with effectiveness as it focuses on customer loyalty, advocacy, and overall brand perception. CSAT is primarily an effectiveness measure as it assesses how well a company meets ...

The study provides a competitive benchmark to measure customer advocacy and loyalty; identify improvement initiatives; and compare wireless carrier performance across the United States. Full-service ...

Everyone knows customer loyalty is good. And, marketers, given the recent developments in data capture and management, believe they have fairly good ways of developing and measuring customer loyalty.