Mattel Inc. unveiled the LeBron Ken doll, launching the toy manufacturer's new “Kenbassador” series. James is not only the ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

LeBron knows how to play off the court too. LeBron James, the iconic Los Angeles Lakers star, has made a surprising and delightful move off the court. Partnering with Mattel, he's become the first ...