The Wall Street Journal’s latest valuation report reveals college basketball’s financial powerhouses, with UNC claiming the ...

According to the Wall Street Journal, the North Carolina Tar Heels are the most valuable college basketball team.

Michigan State basketball is listed as one of the most valuable programs in the country, according to the Wall Street Journal ...

The University of Minnesota has one of the most valuable men's college basketball programs in the entire country, according to a new study.

NBA stars earn whopping sum of money via their contract and endorsement, and they spend on various lifestyle things such as ...

Brewer also did a study for women's college basketball teams, with reigning national champion UConn topping the list at a $95 ...