Juventus admitted they're in talks with a new main shirt sponsor, all but confirming earlier rumours that revealed a new collaboration between the club and Jeep.

With gambling firms dominating, BBC Sport looks at how and why football shirt sponsorship has changed over the decades.

Carmaker Jeep is set to pay almost 25 million euros ($28 million) annually to get its brand back on the black-and-white ...

American rapper Travis Scott is set to become the latest superstar to feature on Barcelona's shirts for the Clasico clash ...

Atletico Madrid have been given a major financial boost by their latest sponsorship deal, which will see Nike continue as ...

As part of the sponsorship, Shipley will display the Claritev logo on his shirt collar while competing. Shipley, 24, turned professional in the summer of 2024 after an impressive amateur career. He ...

Monga is officially the second youngest player to ever appear in the Premier League. Only Arsenal’s Ethan Nwaneri has Monga beat by just 90 days when he appeared for the Gunners ...

UEFA said a five-year renewal with PepsiCo will see kickoff shows at each final in the Women’s Champions League through 2030 ...

Jeremy Monga made his Premier League debut at the age of 15 (Picture: Getty) Leicester City teenage sensation Jeremy Monga was not permitted to display the club’s own sponsor on his shirt for ...

The reason why Leicester City youngster Jeremy Monga couldn't wear a shirt sponsor has been explained ... keeping their hopes of Champions League football alive. Advert But perhaps one of the ...

And, unlike the rest of his team, he didn't have a sponsor on the front of his shirt. The Foxes are sponsored ... Those who watch academy football closely believe Leicester have plenty of players ...

Four young Westfield fans enjoyed a trip to the club’s away match to Guernsey courtesy of one of the Yellas’ sponsors. Sam Bennett, Oscar Pelham, Matt Long, Will Loosley travelled to the match at ...