The Boston Celtics' 111-101 win over the Los Angeles Lakers on Saturday night drew the largest non-Christmas audience for an ...

Adam Silver touches on the Luka-AD blockbuster trade, the state of the game and the ever-changing NBA audience.

Curtis advocated for unity, career adaptability and responsible governance during his address to BYU students.

TNT Sports has pursued an interesting media-rights strategy in the wake of its losing the rights to live NBA games beginning ...

The European model for developing elite young players has some clear advantages, so the NBA launched an effort to have a more ...

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From a broader perspective, the Minnesota Timberwolves' overall performance is significant as they navigate a challenging rebuilding phase. The team has embraced a fresh roster and diligently nurtured ...

Plenty of people still watch baseball. But locally based fandom and cord-cutting are complicating baseball’s efforts to ...

Smith so much that he felt the need to apologize to the audience for airing the game nationally - forcing the fans to watch a ...

Last weekend’s NBA Saturday Primetime slot saw the Lakers ... s win pulled in the highest non-Christmas Day regular season audience in seven years. The game averaged 4.61 million viewers and ...

The Boston Celtics' 111-102 win over the Los Angeles Lakers on Saturday night drew the largest non-Christmas audience for an NBA regular-season game in seven years, according to the league.

Companies like East Goes Global serve as social media surrogates for players, expanding their reach, creating business ...