How New Balance cracked soccer: From Kawhi’s NBA deal to Saka and Weah’s personalised boots
New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...
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Bayer cuts Castore ties, agrees new kit deal with New Balance
Bayer Leverkusen, the top German soccer club, has announced a new long-term kit supply deal with US sportswear brand New ...
Bayer Leverkusen Signs Long-Term Deal With Kit Supplier New Balance
Bundesliga side Bayer Leverkusen has found a new kit partner. Starting with the 2026/27 season, Leverkusen will be sponsored ...