Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Sha'Carri Richardson has reacted to Coco Gauff's French Open victory over Aryna Sabalenka. Gauff defeated Sabalenka 6-7 (5), ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

MLB teamed up with Nike to release the first-ever Nike-produced athletic sneakers for MLB featuring designs inspired by the ...

Justine Skye is having a major moment this year. The “In My Bag” singer just began her new music era, kicking off this year ...

The modern athlete is far more than a competitor. The most successful performers have become global brands, venture-capital ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

East Texas A&M University has announced a multi-year partnership with Nike and BSN SPORTS on Monday morning. Nike, the Oregon ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Deion Sanders’ return to Nike after years with Under Armour was widely celebrated by sneaker enthusiasts. The move marked the ...

Three-time WNBA MVP A'ja Wilson is joining Nike and LEGO in a new multi-year partnership to encourage kids to play on and off ...