Who knows how to celebrate Valentine’s Day the best? Is it a college couple, just two weeks into their relationship and excited at the prospect […] ...

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

The freshman has taken college basketball by storm. Now he must cement his legacy in its most storied rivalry.

At a basketball program that has long been an assembly ... every car in town had a bumper sticker that read: DUKE BLUE 77, CAROLINA BLUE 74. "That's how rare it was for Duke to beat Carolina ...

Which begs the question— has Zeb Powell become the first snowboarder to ink a contract with the international basketball brand ... Neither Powell nor Nike, the parent company of Jordan ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

There was never any doubt that the world's best women's basketball player would eventually ... And that was all before leveling up with her Nike signature shoe, which is designed to support ...

Meanwhile, sneakerheads are focused on new pictures of Durant's unreleased 18th signature Nike basketball shoe. On Wednesday evening, Boardroom shared five high-quality pictures of the Nike KD18 ...

Nike CEO Elliott Hill told Fortune magazine Fever star Caitlin Clark visited headquarters this month to continue development ...

LeBron James has been the premier player in basketball for over two decades now ... typically range from $180 to over $200. But Nike’s latest deal offers a wide variety of size and color ...