Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

When it comes to activewear, Swedish fast-fashion clothing company H&M offers affordable, no-fuss, beyond-the-gym staples. If ...

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...

Slow movement is in, high intensity is out. There’s a new “it sneaker” on the horizon, a new AI push for personalisation and a new sense of togetherness. We asked more than 30 industry leaders to ...

It’s that time of year once again when we strap up our trainers and resolve to form better habits in regard to exercise.

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

However, the start date of their partnership means that the Reds will have to continue wearing their Nike kits during pre-season. Arne Slot's side are yet to announce where they will be playing ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

Liverpool fans have already seen their potential new shirts after the club's lucrative new kit deal was announced. The Reds have been under contract with American sportswear giants Nike for the ...

Kit deals rarely reduce in value when on-field performance improves, so Liverpool are set up nicely. Advertisement Under the current terms with Nike, Liverpool receive a flat fee of £30million ($ ...