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As a result of community interest among runners, Nike has sold 1.3 million Nike + iPod Sport Kits, and a half million SportBands at $59 a pop. Total sales: $56 million in 2008. A drop in the sales ...

Design agency Taxi Studio’s founder and CCO Spencer Buck argues that brands need to stop positioning themselves around logic ...

Let's give a real world example of the offline equivalent of what Nike just did: You go to a store to purchase an iPod, and the salesperson ignores your request and starts showing you car stereos, ...

In a cryptic post on X (formerly Twitter ), Apple CEO Tim Cook appeared to confirm the release of a new product coming in the ...

A tech writer and ultrarunner, who’s been reviewing gadgets for two decades, shares the key lessons he’s learned ...

Sim Leisure and ESCAPE founder Dato' Sim shares his business insights and what true entrepreneurship means to him.

Nike and Skims have been working on the brand since October 2023, according to The New York Times.It marks the first time that Nike has ever joined with an existing, outside firm to launch a brand ...