ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers.

Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver ...

Travis Hunter is no stranger to the spotlight on the football field, but now he’s shining in a new way—on your TV screen. In a flashy new commercial for Dick’s Sporting Goods, Hunter ...

It’s hard to pinpoint the exact percentage of TV advertising that drug commercials account for. But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of ...

The First City Monument Bank (FCMB) recently launched a new television viewing commercial (TVC). The new advertising campaign followed its Initial Public Offering (IPO). The 60-second commercial ...

Well, golf fans, you got what you wanted. The PGA Tour will experiment with fewer commercials and more caddie conversations as part of this week’s telecast from the Arnold Palmer Invitational ...

Reinhold Matay-Imagn Images The PGA Tour said there will be fewer commercials during this week’s coverage of the Arnold Palmer Invitational at Bay Hill Club and Lodge and that more player-caddie ...