The original number was 25 million ... You go to work, you’re holding your Bic pen. You come home, you light a candle, you’ve got a Bic. We’re really part of your day.

Here's a tip to go viral, check out these 7 creative ads that will inspire and educate. Learn the secrets to captivating ...

Below are the six motions filed and the state’s response to each: Motion 1: The Defendant wants to throw out the autopsies of Tanna Togstad and Tim Mumbrue because the original pathologist died ...

Before taking off on your next flight, it's good to be aware of what exactly you can add to your carry-on. Here are eight ...

In short, being a brand known for a particular benefit enables growth opportunities beyond the product's original focus ... Another example: Bic, which is known for inexpensive plastic items (lighters ...

French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...

The commercial received four out of five stars from Nudd in Ad Age’s Super Bowl review, making it one of the top AI-focused ...

PHILADELPHIA, Pennsylvania (KYW) — Philadelphia native Kevin Hart is taking on real-life issues in his new animated original series called “Lil Kev.” It’s a labor of love for Hart ...

Incyte is sticking to its strategy this year of finding “early-stage, exotic stuff”—paying Genesis Therapeutics $30 million upfront to use the biotech’s artificial intelligence platform to ...