F Scott Fitzgerald’s Jay Gatsby established many rules of Ivy League style, but what was it that made the character’s ...

Designed by Louis Cartier for aviators in 1904, the Santos de Cartier’s place in the industry has never wavered—even over 120 ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A white shirt should be in every woman's wardrobe - and these celebrities prove all the ways to expertly style one ...

It often seems that there really is always a fashion week happening somewhere, but for the past few years Sweden wasn’t one ...

If you’re looking for chic colour pairings, then try butter yellow with a warm shade of brown to add contrast and balance; match with orange and white for a fresh, tonal take; or team a pale yellow ...

The Town of Oxford is opening its red-brick-lined streets for the third annual Life and Times of the Great Dan Patch on April 26.

Zendaya doesn’t have a clothing label of her own, but she’s willing to support her fellow It girls who do. This week, Zendaya ...

Canvey Island have set their sights on making good use of precious grant funding by expanding their Soccability scheme.

Are you looking for fashionable yet comfortable formal shirts that leave a strong impression in the workplace? Whether its an ...

The Labour politician, 45, promised that the fashion world was at the ‘heart’ of the Government’s industrial strategy.

If you want a constant rotation of office-ready outfits, we share the five must-have pieces for your workwear capsule ...