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WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival Publicis (PUBGY), Financial Times’ Daniel Thomas reports.

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business was quietly being pitched between Publicis and incumbent WPP, it has been ...

This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed pitch. Coca-Cola is arguably WPP’s flagship account, ...

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