Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

As movie exhibitors gather for CinemaCon, here are some cardinal sins the Hollywood studios and cinema companies are ...

Have you ever noticed a clever detail in the Travelodge logo? Many customers are gobsmacked to learn that the calming graphic ...

Group Chief Operating Officer Nuni Kulu says the bank’s refreshed identity is more than just a new logo. She says it ...