Ballou, a locally owned balloon and party store, opened in Norton Commons on April 12. Here's what to expect from the boutique shop.

With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

Party City is shutting down, closing the doors on its approximately 700 remaining stores this year. While they have yet to announce an official end time to their nearly four-decade-long history of ...

11 attacks. A teacher describes a 35-foot balloon arch she'd bought for a school run. "My 6-year-old daughter found her best friend at Party City," says Allie Mushlin of Massachusetts. The friend ...