The balloons, wigs and costumes are fun to buy in person, which shielded Party City from online competition for a long time. For years, its stores would install a Halloween picture wall ...

Charlie and Lisa Williams never cared for opening a storefront. Then their main competitor went out of business.

Party City has added 10% to 75% discounts to everything it sells as it prepares to shut down. The balloons, wigs and costumes are fun to buy in person, which shielded Party City from online ...