The balloons, wigs and costumes are fun to buy in person, which shielded Party City from online competition for a long time.

Months after Party City’s decision to shutter all its stores and end a 40-year run in business, a new iteration of the popular party supply store could reemerge. A banner on the Party City website ...

CNN reports Michaels plans to expand its balloon section and add more than 500 new products geared toward celebrations, from graduations to birthdays. The announcement comes amid Party City’s ...