English biscuit company Peek Freans gave us one of our most popular chocolate biscuits. It was created in 1910 and began its life under a different name: the “Creola.” However, in 1930 it was ...

English Biscuit Manufacturers (EBM) entered an unregulated, wholesale-led cupcake category in Pakistan and increased sales of its Peek Freans Cake Up by carving its own infrastructure channel to build ...

The launch of a new variant, coupled with a repositioning using animated characters, saw biscuit brand Peak Freans Rio boost relevance with its core target audience of kids in Pakistan. With the ...