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Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more ...

Political analyst Tobi Olukoya has argued that change in Nigeria must start from within, warning that frustration alone won’t ...

Businesses are spending more money on algorithms that predict your next action. They can influence your online experience to convince you to register or make a purchase by looking at your usage ...

When offered responsibly, with clear caps, employer oversight and zero cost for employees, EWA can become a tool for dignity ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...