CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

Social media has evolved from being just a marketing tool to becoming a business driver – shaping launches, strategies and engagement.

Ragini Hariharan, Marketing Director - Beauty & Personal Care, Himalaya Wellness, on how the brand is embracing a digital-first marketing strategy in 2025 ...

The use of AI in business marketing has become fully entrenched, with rapid adoption continuing at an exponential rate. Statistics from 2025, by marketing agency Amra and Elma, reveal that 88% of ...

Kohli's decision to limit branded content on his Instagram feed reflects a broader shift among top-tier influencers who are increasingly prioritizing authenticity over overt promotion, believe experts ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

When it comes to influencer marketing, numbers are often seen as everything. This is kind of logically reasonable: Every brand expects measurable results from the partnerships, says the team at ...

A federal judge scolded the Trump administration on Tuesday for dragging its feet in complying with a Supreme Court order that directed the White House to “facilitate” the rel ...

A Media Snippet accompanying this announcement is available by clicking on this link.New insights reveal that younger audiences expect more than ...

In business, fame lasts much longer than 15 minutes. For these brands, going viral on TikTok was the start to success and ...

The practice of public relations in the Philippines is largely based on strong relationships, trust and strategic communication.

The EU must move quickly to engage with China based on European interests instead of defaulting to American positions In 2025 ...