“Softer shades of pink are perceived to be more delicate than red, evoking feelings of youthful sweetness, while the brighter, shocking pink gives high-energy vibes that can encompass feelings of ...

Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

"Pink is a neutralising and calming colour, red is (or at least can be ... We remember the response when Instagram made its logo very slightly brighter.

Gadgets with the Apple logo are traditionally some shade of gray, and even those that come in a wider variety of colors are typically quite subdued. As you can see in our analysis of pink gadget ...

Pink — a divisive color often derided as frivolous and weak for generations — is an even bolder choice. The embrace of such a traditionally feminine color by women with considerable political ...