The gains came from leveraging online travel agencies to build brand awareness in the market, executives said. Why it matters: Premier Inn’s performance indicates the budget hotel segment ...

Premier Inn’s Middle Eastern expansion doesn’t ... against the four-star chains like Holiday Inn and Crowne Plaza. We travel snobs may sniff at the parochial wisdom of those who say things ...

The Dubai Department of Economy and Tourism (DET) signs MoU with leading hospitality group Premier Inn Middle East.

Can Forbes Travel Guide solve the commissions conundrum?Forbes Travel Guide's endorsed travel agencies are dreaming the impossible dream: being paid hotel commissions ...

Premier Inn will leverage targeted advertising, participate in trade fairs and exhibitions, and use social media strategies to promote Dubai as a premier travel destination, targeting both B2C and ...

It will be the largest Premier Inn in the north of England when it opens. Construction will start this year by the end of summer, although an official opening date is yet to be confirmed.