The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, including one timed ...

Agency to Accelerate Growth and Drive Omnichannel Media Innovation through Data-Driven Performance Marketing and Enhanced ...

Today, at Adobe Summit - the flagship digital experience conference - Adobe (Nasdaq:ADBE) unveiled a suite of product ...

By tying his personal success to the financial wellbeing of the Australian media, Walkley was playing a dangerous game ... the company gave its name and logo to sports tournaments, artist’s vehicles, ...

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

The Coca-Cola Company has moved its media and data business in North America from WPP to Publicis Groupe following a closed door review, Adweek reported. The decision is a setback for WPP ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

UK-based advertising giant WPP (NYSE:WPP) has lost Coca-Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media ...

Coca-Cola confirmed the shift, but also stressed that no other changes to agency assignments are planned and that it is in ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

ORRVILLE, OHIO — The J.M. Smucker Co. aims to energize its Sweet Baked Snacks business by launching its first brand marketing ...